Receivers of healthcare have become more empowered and demanding, and their supporting organisations better organised and more assertive. Managing the expectations of patients, their associations, the health industry, insurers, government and all stakeholders is key.
The health industry is under pressure to respond to health issues against a backdrop of patent expiries, while the cost of finding and bringing new treatments to market while making a return on investment is an ever-present challenge.
While many brands and organisations have the capacity to effect real change in these areas, they may need strategic guidance.
Our in-depth knowledge of European health issues and the relation to competencies of the authorities means that we can see and understand your communications challenges from all angles.
We are experienced in working with and supporting medical organisations, health professionals, consumer health advocacy groups and other stakeholders to develop and implement expert communications strategies and programmes to face these challenges.