Medicine - icon
Areas we work for

Medicine

The world of medicine is rapidly evolving making effective communication between health professionals and patients ever more important.

Academic studies have shown that medical professionals and patients communicate differently. The voice of medicine is characterised by medical terminology and objective descriptions of physical symptoms. The voice of patients, on the other hand, is characterised by non-technical communication about their subjective experience of their illness within their everyday world. Health professionals need to adopt a tone of voice that their patients can understand in order to improve health literacy, particularly where they are producing written content for public consumption.