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Sports

It is well documented that sport and physical activity, in combination with other factors, can promote healthy lifestyles to help defeat the scourges of obesity, diabetes and heart disease, but the challenge is how to educate the public?

A person in middle age would have different sports limitations/capabilities to a youth in his or her prime. In the same way that the regime would differ, so should the language and communication.

DDPA can produce targeted communications aimed at these different sectors of sports participants to help promote safety in sports and a healthier lifestyle.

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