Media relations - image
Sectors of expertise

Media relations

There is much more to media relations than merely sending out press releases. Contacts need to be made and relationships nurtured to ensure that your message is picked out from all of the other news items competing for valuable column space or air time.

Content needs to be compelling, engaging and ‘on message’. Skilful delivery of the right message to your target audience can win acclaim for a product or position.

We have excellent relationships with journalists and other media players built up over many years. The relationship is mutual in that from time-to-time journalists will contact us to see if we can provide opinions or copy to help them produce an article on a given subject within our sphere of expertise or that of our clients.