Media monitoring & analysis - image
Sectors of expertise

Media monitoring & analysis

At DDPA we can provide an analysis of media coverage in the press, TV, radio, online and social media including a summary of press articles, clippings and complete evaluation of media coverage of a campaign or event.

We can measure the effectiveness of media campaigns, assess your reputation, show you what media is saying about your organisation and, equally important, what it is not saying. Collectively this analysis will help to define your media strategy and positioning.