DDPA is your public affairs, communication, public relations and reputation management partner and network, exclusively for dental and medical healthcare, pharma, biotech, medicine, nutrition and sports.

  • news

    How e-learning can address communication issues in the healthcare sector

    As pressures within the UK healthcare sector increase, it is becoming increasingly vital that hospitals, clinical teams and other providers of essential care services are operating efficiently, compassionately and with constant attention to detail. Upholding these standards can be a challenging ask, which is why good communication is one of the most important qualities for […]

  • news

    How emotions change in tweets when you’re sick

    A study finds opinion and emotion in tweets change when you get sick, a method that public health workers could use to monitor health trends. n the future, public health workers could monitor trends on social media to quickly identify a rise of influenza, depression or other health issues in a specific area, thanks to […]

  • news

    British ministers to reveal meetings with lobbyists

    Campaigners for greater transparency in lobbying have been boosted by a ruling that could mean ministers are forced to reveal full details of their ministerial diaries. The government has failed in a bid to block disclosure of the diary kept by former health secretary Andrew Lansley when he was drawing up the Health and Social […]

  • news

    PR can reduce the stigma around mental health issues

    Katrina Gay, national director, communications and public affairs, National Alliance on Mental Illness (NAMI) discusses how change has come to how people talk about mental health and PR pros shouldn’t be left behind. Change find-bride comments  has come to how people talk about mental health. PR pros shouldn’t be left behind. Stigma has long surrounded […]

  • news

    Baby and toddler food advertising contradicts expert advice, promotes manufactured foods over healthier options

    Marketing for baby and toddler foods often contradicts health professionals’ advice, featuring messages that promote manufactured foods as better alternatives than breastfeeding or homemade food, according to new research released today at the American Public Health Association’s 2016 Annual Meeting and Expo in Denver. Researcher Jennifer L. Harris of the Rudd Center for Food Policy […]

  • news

    Fear of stigma or sanction keeps many doctors from revealing mental health issues

    Even as doctors across America encourage their patients to share concerns about depression, anxiety and other concerns, so they can get help from modern treatments, a new study suggests the doctors may be less likely to seek help for those same concerns about themselves. Part of the reason lies in concern that due to stigma, […]

  • news

    Science can shape healthy city planning

    Previous studies have shown a correlation between the design of cities and growing epidemics of injuries and non-communicable diseases such as heart disease, diabetes and cancer. A three-part series published in The Lancet and released in conjunction with the United Nations quantifies health gains achieved if cities were designed so that shops, facilities, work and […]

  • news

    Poor communication: number of complaints against doctors increase

    The number of complaints against doctors rose last year with many patients accusing medics of poor communication. The annual report of the Medical Council, the regulatory body for doctors, said it received 369 complaints about the profession in 2015, compared to 308 in 2014. The number of complaints about poor communication rose by 40pc. The […]

  • news

    Pharma industry committing to accuracy in sharing drug information

    The two leading biopharmaceutical organizations made a bold public statement on FDA off-label policy that proposes new regulatory standard that provides a great starting point for the inevitable policy debates on how the FDA defines “false and misleading” in marketing. The existing FDA standard, essentially declaring anything beyond the label per se false and misleading, […]

  • news

    Finding humanity in pharma marketing

    To build brands in this most personal of industries, healthcare marketers must first make the human connection. Nearly every force at work in our industry, an industry dealing with the most human and personal of matters, pushes us away from making the human connection. Clients are focused on the differentiating clinical characteristics of their drugs […]