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  • news

    PR can reduce the stigma around mental health issues

    Katrina Gay, national director, communications and public affairs, National Alliance on Mental Illness (NAMI) discusses how change has come to how people talk about mental health and PR pros shouldn’t be left behind. Change find-bride comments  has come to how people talk about mental health. PR pros shouldn’t be left behind. Stigma has long surrounded […]

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    Baby and toddler food advertising contradicts expert advice, promotes manufactured foods over healthier options

    Marketing for baby and toddler foods often contradicts health professionals’ advice, featuring messages that promote manufactured foods as better alternatives than breastfeeding or homemade food, according to new research released today at the American Public Health Association’s 2016 Annual Meeting and Expo in Denver. Researcher Jennifer L. Harris of the Rudd Center for Food Policy […]

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    Fear of stigma or sanction keeps many doctors from revealing mental health issues

    Even as doctors across America encourage their patients to share concerns about depression, anxiety and other concerns, so they can get help from modern treatments, a new study suggests the doctors may be less likely to seek help for those same concerns about themselves. Part of the reason lies in concern that due to stigma, […]

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    Science can shape healthy city planning

    Previous studies have shown a correlation between the design of cities and growing epidemics of injuries and non-communicable diseases such as heart disease, diabetes and cancer. A three-part series published in The Lancet and released in conjunction with the United Nations quantifies health gains achieved if cities were designed so that shops, facilities, work and […]

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    Poor communication: number of complaints against doctors increase

    The number of complaints against doctors rose last year with many patients accusing medics of poor communication. The annual report of the Medical Council, the regulatory body for doctors, said it received 369 complaints about the profession in 2015, compared to 308 in 2014. The number of complaints about poor communication rose by 40pc. The […]

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    Pharma industry committing to accuracy in sharing drug information

    The two leading biopharmaceutical organizations made a bold public statement on FDA off-label policy that proposes new regulatory standard that provides a great starting point for the inevitable policy debates on how the FDA defines “false and misleading” in marketing. The existing FDA standard, essentially declaring anything beyond the label per se false and misleading, […]

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    Finding humanity in pharma marketing

    To build brands in this most personal of industries, healthcare marketers must first make the human connection. Nearly every force at work in our industry, an industry dealing with the most human and personal of matters, pushes us away from making the human connection. Clients are focused on the differentiating clinical characteristics of their drugs […]

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    mHealth: digital health apps not reaching seniors

    A research letter published in the Journal of the American Medical Association has found that digital health technology is not effectively reaching senior citizens — and that usage rates for digital health apps are low, despite high ownership rates for mobile phones and computers. A core promise of digital health is to aid in management […]

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    What medical students should know about communication

    Welcome to this week’s edition of Healthcare Career Insights. This weekly roundup highlights healthcare career-related articles culled from across the Web to help you learn what’s next. – Looking to learn the best way to communicate effectively with patients while you’re in medical school? – A new study finds physicians are overworked, sometimes taking second […]

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    Pharma: why multichannel is not an in/out option

    Last month I received an invitation to a conference exploring ‘multichannel excellence’ in pharma. Sometimes there’s no need for a punchline. In fairness, even the marketing copy recognised the oxymoron, while the programme itself naturally relied on other sectors for clues to best practice. Plus ça change. Multichannel, long a hot topic for pharma, continues […]